Discover the captivating allure of Lombok — from the stunning beaches and landscapes of the South Shore, to challenging hikes on Mount Rinjani, diving in the Gilis, and chasing jungle waterfalls. Or simply slow down in our wellness sanctuaries. Adventure and wellness, combined.
Everyone has been to Bali. That’s the problem.
The South Shore is where things are still raw.
Still quiet. Still real.
But not for long.
A coastline lined with white-sand coves and surf breaks. Hills rising behind every beach. New roads cutting through jungle, opening access to land that — until recently — was only reachable by trailbike or foot.
Visitor numbers have grown over 4x in just three years, yet the area remains largely untouched. A place shaped more by nature than signs or schedules.
This isn’t hype — it’s the result of steady, deliberate change.
With major public investment, improving access, and land prices that still offer room to grow, The South Shore is becoming one of the few places where natural beauty and real opportunity still exist side by side.
Lombok: You’re early, not overpriced.
Bali: Topped out — you’re buying the name.
Lombok: +340% (2021–2024) —
and it’s just warming up.
Bali: Crowded roads. Crowded beaches.
Lombok: Fresh Roads.
Still off most airlines’ radars — for now. Every new flight adds more upside.
Bali: Overbuilt. Overstressed.
Hard to fix.
Lombok: $3B+ Mandalika SEZ — full government backing for the South Shore.
Bali: Thanks for coming.
Lombok: Momentum. Margins.
First-mover advantage.
Bali: Oversupply. Slower returns.
Fierce competition.
South Lombok is more than a postcard-perfect destination — it’s a long-term national priority. Backed by over $3 billion in government and institutional investment, the Mandalika region is Indonesia’s flagship Special Economic Zone (SEZ) for sustainable tourism, with development incentives secured through at least 2045.
Driven by the Indonesian government and ITDC, and supported by international institutions like the AIIB, the area is being developed into a world-class hub for eco-resorts, wellness, and international events like MotoGP.
Recently expanded, with direct flights currently limited to key hubs like Singapore, Kuala Lumpur, Jakarta, and Bali. This under-connectivity is the opportunity — not the risk — as routes scale up to match rising demand.
Roads and utilities are being developed in advance — not retrofitted after the fact. The area is designed to grow sustainably, avoiding the overbuilt, reactive model seen in Bali.
Lombok offers the natural beauty, laid-back pace, and sense of belonging that Bali left behind.
Legendary breaks like Desert Point, Gerupuk, and Mawi draw surfers from across the globe — without the crowds.
From trekking Mount Rinjani to diving in untouched reefs and exploring jungle waterfalls, the island is a playground for active travelers.
Yoga shalas, boutique cafés, co-working spaces, and padel courts are bringing together a new tribe of remote workers, founders, creatives, and slow-living seekers — especially in Kuta and the South Shore.
